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A fresh new look for FreshBooks | Logo and identity update

Tim Youngs
Last updated October 13, 2020

You may have just noticed FreshBooks' fresh new look!

After many years of using the same blue and black logo capped by a leaf, FreshBooks has rethought their colors and identity into a new modern take on the old brand.

Since it's inception in 2002, FreshBooks has been sporting variations of the same leaf-adorned logo. As we enter into a new decade, and many may argue a whole new world, FreshBooks has rolled out a brand new logo. and slightly modified color scheme.


In a recent announcement from FreshBooks they stated that "This logo change represents a renewed commitment to our customer, and a recommitment to our purpose to stand beside business owners on their journey of growth."